In an industry defined by constant evolution, "innovation" is a word I hear every single day. It gets attached to the latest platform, the newest tool, the freshest trend. But after years working at the sharp end of broadcast and media technology, I've come to believe that real innovation has very little to do with chasing what's new. It is about improving the way we work. It is about revisiting the requirements and the ways to deliver. Innovation is a re-iterative process, not a one-time job.