Agility in Media Tech: Rethinking Outsourcing and Value Creation

As software development costs shrink and technology cycles speed up, broadcast and media companies are re-evaluating how they build and deliver innovation. Outsourcing has long been a key strategy to accelerate development, but in today’s rapidly changing media landscape, agility means much more than just cost efficiency.

This session will explore how media organizations and their technology partners can rethink outsourcing not simply to reduce expenses, but as a strategic tool to drive differentiation and deliver bespoke solutions that truly meet evolving business and audience needs.

The event, held at the stunning Okura Hotel in Amsterdam, will begin with a brief trend overview on the shifting role of outsourcing in Media Tech development, followed by an interactive discussion with industry leaders on balancing speed, quality, and innovation in a competitive market.

This event is designed for broadcast and media executives, technology decision-makers, and service providers interested in the future of…