For years, the conversation around sports content has been dominated by one word: streaming. But for federations, leagues and rights holders, the real challenge has never been the stream itself.

Crises rarely give advance notice. They strike before holidays, during peak operational periods, or in the middle of the night. For critical IT infrastructure, readiness must be constant 24/7.

Over the past year, conversations around 5G Broadcast have noticeably changed. What was once framed as an emerging or experimental technology is now being discussed in far more practical terms not if it will be used, but where it can deliver the most value.